Learn the art of social influencing and be more like Paul Smith (President and CEO CFA Institute)

Date: Friday, 6 September, 2019
Where: JP Morgan, Level 18, 85 Castlereagh St, Sydney
Time: 12:15pm for 12:30pm start – 1:30pm (including networking lunch)
Cost: $15 members and $30 non-members

REGISTER HERE

For any enquiries, contact Emma Phillips

LinkedIn is the worlds largest professional network with more than 645+ million users worldwide and acts as the primary hunting ground for Human Resource professionals and hiring managers when filtering for potential candidates. Developing personal presence and influence across LinkedIn has become a key ingredient to success for today’s investment professional.
In this session, the art of social influencing – be more Paul Smith. You will learn how to;

  • build your personal brand across LinkedIn
  • better engage with and build your network to position yourself as an influencer
  • understand the LinkedIn algorithm so you can increase the probability of appearing in candidate searches
  • build engagement through becoming a CFA brand ambassador and
  • how you can become more like Paul Smith, as we showcase Paul’s success in becoming a global influencer.

Erica Hall

Cassandra Crowe, CFA

James Cowper, CFA

Erica Hall

Erica has been involved in financial services for more than 20 years starting off as a money market dealer before moving into the world of funds management where she has held a variety of roles.  The majority of her career has been spent on providing investment solutions for institutional and retail clients; she has also worked in strategy and product management.

Erica currently works for Morningstar building brand and relationships with key financial adviser clients.  Erica is passionate about the power of social media and its ability to build an individuals influence and was recognised  by Financial Standard as one of the Top 50 Social Media Influencers in Finance, 2013 and featured in their inaugural #FSPower50 list. Erica holds a Bachelor of Commerce and Bachelor of Arts, a Graduate Diploma in Applied Finance and Investments and a Masters of Financial Planning.

In this session Erica will share her LinkedIn observations and strategy.

Cassandra Crowe, CFA

Cassandra is a Director of the CFA Society of Sydney and Chair of the CFA Australia communications and engagement portfolio. Cassandra will share insights from the CFA  Institute experience building social media presence and will showcase Paul Smith, as an example of how you can become an influencer across your network.

James Cowper, CFA

James is a Director if the CFA Society of Sydney and Chair of the CFA Sydney member services portfolio. James will chair this event on behalf of CFA members.